A vertical-bar grille was retained, similar to the 1942-48 design, but the lady mascot was replaced by a bust of Hernando DeSoto. Emphasizing them was a grille placed totally on the decrease half of the car's "face." A sculpted lady was launched as a hood mascot. Like several "proper" hood ornament of the time, it glowed when the parking lamps or headlights have been on. A more-extensive restyle for 1942 launched "Airfoil" hidden headlamps that were "out of sight, besides at evening." Though not an industry first (the 1936-37 Cord 810/812 had something related), they have been Detroit's only hidden lamps that 12 months, and imparted a cleaner look. DeSoto bowed its first hardtop coupe, the Custom Sportsman, at $2489, and moved the DeLuxe woody wagon as much as Custom trim earlier than changing it with a barely cheaper all-steel model at midyear. As with all Chrysler makes, the 1947-forty eight DeSotos were largely the same as the '46s; serial numbers are the one guide to model years. Reflecting Chrysler Corporation's 1954 sales nightmare, DeSoto's model-12 months output dropped beneath 77,000 and the make fell again to 12th place within the industry. price gold prices additionally climbed again above $1,600 an ounce.

The plush Coronado sedan, a mid-1954 addition to the Firedome line, returned as a 1955 "spring particular" Fireflite at $a hundred above the $2800 common sedan. Not surprisingly, the Suburban was the costliest '46 DeSoto at $2093, a healthy $200 above the seven-seat sedan. Model-year quantity jumped back to 130,000 and DeSoto moved up to 11th, its finest finish since banner '41. All wore a mild facelift of prewar styling with headlamps reexposed, fenders prolonged again into the front doors, a wider and heavier-wanting grille, and reshuffled medallions and parking lights. Standard wheelbase was 4 inches longer at 125.5, but boxy, upright styling hid the very fact. Standard-chassis models misplaced an inch in wheelbase however measured 5.5 inches longer total than the '40s; they had been lower and wider, too. Much bolder, totally up-to-date new Exner styling and extra-powerful engines stood to show things round for 1955. Firedome (the "d" now not capitalized) now played "second banana" to a brand new uplevel Fireflite line.

This Fireflite is now a minor collector's item, primarily for having one of many trade's first three-tone paint jobs (turquoise, black, and white). From an early age, the 20-12 months-old has confirmed herself as one of the world’s rising pop stars. Finally, Gold appears to grudgingly admit that I'm an intensive journalist (or one who "blogs," as she insists on referring to my career - as if writing on-line has less validity than writing in print). Gold is wealth and prosperity, power and energy, and those that hold all the trumps are those who possess gold. The number eight represents prosperity, and every candy has symbolic significance. There wasn't a lot time for specials in that struggle-shortened mannequin year, however DeSoto managed a plush Custom Town Sedan called "Fifth Avenue" (a name much later resurrected at Chrysler). Model selections held agency for '42, however there was a "squarer" six, bored out to 236.6 cid. Besides "civilian" automobiles, DeSoto constructed 11,600 taxicabs in these years -- its fifth finest-promoting model. Though model-yr output rose some 11,000 units, DeSoto once more positioned 13th. Like different Chrysler makes, it may need achieved better had the firm not suffered a crippling strike in the beginning of 1940 manufacturing.

DeSoto was absolutely redesigned for '49, as have been other Chrysler makes that yr. Convertibles have been available in both '55 DeSoto series but saw minuscule gross sales: simply 625 Firedomes and 775 Fireflites. For 1953, remaining Custom/DeLuxe models were combined into a brand new Powermaster Six sequence that still lagged behind FireDome in gross sales, this time by a margin of 2-1. Both traces included Sportsman hardtops. Following GM's lead in '55, DeSoto launched three 4-door hardtops for '56: a Sportsman in each collection and a low-priced Firedome Seville. Production was low all over the place in Detroit for '42, and DeSoto was no exception at less than 25,000 -- fewer than one thousand of some particular person fashions. Suburban manufacturing was additionally fairly satisfactory: 7500 for the period. Painted deep purple and lacking bumpers, it was very sleek however not fairly as built-in as Adventurer I, and wasn't critically considered for production. Adventurer II adopted in '55, a normal-chassis four-seat fastback formed more by Ghia than Exner. A midseason spotlight was the limited-version Adventurer hardtop coupe, a supercar awash in gold-anodized aluminum trim.

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